is read a lot of articles about random stuff you only sort of understand but find really cool and then take whatever media you have and immediately add A Guy Who Is That Thing You Read
masters of this: Kojima, Araki, Kotrao Uchikoshi, Zun, Rian Johnson
Some of the most memorably wild moments I've had playing games come from this. I love when you're playing a detective mystery and your partner walks up, smoking a cold cigarette, and asks if you've ever heard of bouba kiki.
It's the kind of thing that gives you a peek into the soul of the creator, like, "oh they just think Zoroastrianism is really cool huh"