In 1964, Switzerland was holding a national exposition, Expo 64 to celebrate and portray its achievements as a country. Part of the exhibits perhaps featured women's suffrage as the first cantons had granted it in 1959, just five years before the expo. Federal franchise would follow in 1971.
Another facet of the expo was Un jour en Suisse study, where the expo visitors were asked questions such as "Can they be a good Swiss even if they don't vote" or "Do good Swiss wake up sharp 9am in the morning". Abortion, conscientious objection and atheism were struck off the list, and in the end the great panels with live updates to the results were kept shut off in act of censorship, as the results proved too controversial for the authorities.
Then there is the one-million-swiss-franc puff piece about the Swiss armed forces blasting off at an unseen aggressor. The intro (probably) debates the need for a standing army in age of nuclear warfare. Preparations for defense are made and then ten minutes of testosterone-spilling gunfire and explosions to show Switzerland's a hard Toblerone to crack if challenged. A cultural-national defense force guarantees neutrality and integrity of the nation!
Switzerland had its own nuclear weapons programme but it languished with lack of funding. Two referendums had rejected the idea in past two years, (1962, 65% said NO, total voting percentage 55%, 1963, 62% said NO, total voting percentage 48%, both referendums men only). The military maintained the programme despite these rejections, stockpiling fissile materials and planning to have a readiness to start the manufacture proper. A partial reactor core meltdown incident at the Lucens pilot facility in 1969 did not help either. Switzerland ended the programme in 1988, but since 2018 has re-opened the door again towards a bomb of its own.