The ultimate endpoint of capitalistic entertainment is content that is simultaneously advertisements. I'm not talking about simple product placement, I'm talking about stories where product is essential to the plot. There will be two-hour comedies about a man and his quest to try the new Gooey Epic BeefCruchβ’ from Taco Bellβ’. There will be three-part fantasy epics in which the Lord of Darkness is vanquished by the refreshing taste of Coke Zero. You will become invested in the Unilever Cinematic Universe.
There will still be ad breaks every few minutes though; that won't change.
