Step 1: giant sports org has a lengthy and profitable licensing partnership with a game company
Step 2: giant sport org decides they want a bigger slice of the pie and terminates the agreement
Step 3: giant sports org finds out it's actually really hard to make a successful video game
fifa went through this exact thing with EA years ago and as far as I'm aware they haven't released or even announced a single thing despite a bunch of big PR statements about how they're going to blow away EA's new delicensed franchise. Truly CEO brain is a magical thing
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