Through soggy and dry, it's the fans who have kept us going. Long-time "Krispieheads" know and love our unique take on classic cereal IP characters, and for years we've been asked -- what was the truth behind the Soggening™, one of the greatest mysteries of all the Breakfastlands™?
That's why, in 2025, we here at Kelloggs are excited to announce the first phase of the Crackleverse™ -- starting off with a "snap". That's right long-time fan favorites Snap™, Crackle™, and Pop™ are going to... to go... Before The Soggening.