- Monty Python makes a pure nonsense sketch about the brand name of a canned meat
- Computer touchers pick up on it and start using it to refer to junk email
- Semantic drift changes it to mean 'anything that is assiduously repeated', starting with video game likers talking about 'zergling spam'
- Eventually, sports pundits are talking about Nikola Jokic and Jamal Murray 'spamming the pick and roll' that's right nerds this one is also a sports post, gottem