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Running from a problem is not the same as leaving a problem unsolved. Some problems are solved by running away from them. I solve the problem of being drafted into an army by fleeing my homeland.
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Running away is not an easy solution. Running away implies you are leaving something behind, which is often difficult and even life-ruining. Cowardice implies loss.
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Fear is a valid emotion, and it's trying to tell you something. Hiding from a more powerful enemy is an intelligent tactical move informed by fear, logic, and past experience. Losing a fight is not always a viable option.
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Bravery in the face of certain defeat is an easy answer to a difficult problem. Dying removes the possibility of having to make any further decisions. Living means having to face the consequences of your own defeat.
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In a culture where bravery is seen as the ideal, acting cowardly is an act of defiance against your peers.
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Being a living coward is way sexier than being a dead hero. You can't get laid if you're a corpse.
