A long while ago I read a book called The Hidden Persuaders by Vance Packard, and there's a whole chapter about notable ad campaigns that were launched in an attempt to overcome negative connotations that Americans attached to various commonplace products, like tea. Tea was especially badly off in this regard: according to the market research discussed by Packard, tea was seen as a weak and "sissy" drink, something for old ladies and racist stereotypes, or maybe something you drank only because you were ill. Hence the "Take Tea and See" ad campaign! Make it hefty, hot, and hearty!! But I'd never actually seen one of the ads—until now. ~Chara
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