The overwhelming majority of their sales are to other businesses.
There's a joke about how queer art communities are just a bunch of people passing the same 5 bucks around, but the thing about the business world is that it has actually been that since the 90s.
Except it's not 5 bucks, it's trillions of dollars.
There was a big push starting in the 90s for "B2B sales". Businesses started to realize that they'd squeezed too much of the money out of the people, and that other businesses were where all that money had gone, and you could charge them just about fucking anything.
It became a mugs game to even try to sell to the general public, because it was more work, for less payoff.
Meanwhile you could charge some rando corp a 12,000% markup on the dumbest of shit and they'd pay it, because for them it's just a line item. They probably won't even notice.
That's why you can't fucking host your own website anymore unless you're paying Amazon or Akamai: because your ISP figured out way back in the 90s that they could make big bucks gating off upload to special "business" accounts that charge astronomically huge rates for the same bandwidth with the block on port 80 lifted.
This compounded on itself until those costs DID start to add up, and new companies popped up that were basically arbitrage for B2B costs ... like AWS, where they let you host your dumb website for pennies because they'll make up the difference charging some big corpo billions, but the effect is now they own the hosting market and everyone else is just renting it back from them.
If you're a software developer, you know this in your bones, even if you've been frog boiled into accepting it as normal right now. Jobs for consumer facing services like Netflix or Spotify are the 1% of the 1%. 99% of actual dev work is shit you or I will never actually see, backend services for backend services of backend service companies, consultancies and staffing agencies rebuilding the same CRUD HR apps and billing portals over and over again for thousands an hour, because it's still less hassle than having to hire people directly.
It's all just rich bastards shuffling the same 5 trillion around between themselves, and making sure the rest of us get fuck all. Anything that actually trickles out to the consumer and isn't just an outright scam, seems to increasingly be some kind of freak accident.
Why would anyone make things anymore, when it'll just be on Ali for 1/10th the cost (and 1/100th the QA/safety protocols) in a week?
It's why I feel like I'm going insane every time I hear fascists shrieking about "the Great Reset" and about how "you'll own nothing and be happy". That is you, you stupid fucks! The capitalists you idiots constantly give sloppy blowjobs to absolutely want that! But no, clearly it's because of jews and faggots.