what is it with console publishers always getting weird with their third iteration's advertising? sega made the bizarre saturn ads etc.
my favourite's sony. the playstation 1 & 2 were remarkably on the pulse with their marketing pushes, but then for the PS3 someone went "i want a haunted baby doll to lift it with telekinesis and start laughing and crying. this is my artistic vision. the people will understand the universality of my message."
i like to think an executive walked into the marketing department one day and found a whiteboard with THE HUMAN CONDITION scrawled over it.
