You can’t half-ass this.
Unless you’re naming absolutely everything, if you give something a name your players will assume you’ve put more than a second’s worth of thought into it and will thus deem it Important.
Name everything or name nothing.
If the players find it beneath their dignity to battle the dragon of Troll Taint Mountain they know precisely whose fault it is: Not Mine!
It's fun to let the players be involved like that though Imo, and it takes some pressure off.
