I very much appreciate this line of progression:
- "pumpkin spice" is introduced as a shorthand for "pumpkin pie spice blend"
- this spice blend turns out to be quite popular as a flavoring for a wide variety of sweet treats
- the capitalist engine churns, and in order to one-up competitors companies look to advertise their pumpkin spice as somehow more authentic
- the easiest way to do this is to say "real pumpkin" despite the fact that the original spice package was only incidentally related to pumpkin in the first place
- you get a bunch of pumpkin in foods where it really doesn't belong purely as an advertising gimmick
it could just as easily been named "autumn spice" and none of this would have ever happened
Sbux did actually adjust the recipe to their pumpkin spice sauce to include real pumpkin puree in an attempt to get people to stop saying "it doesn't even have pumpkin in it" and all those folks just kept on going regardless because getting an own mattered more than what was actually in the stuff.

