Edit 1: forgot to include some other favorites, and spaced out the favorites for easier reading.
I'm going to start sharing my thoughts about horror as an enthusiast and artist. Horror is my favorite genre, because I find it oddly soothing, thrilling and fun to develop.
Horror is an art form and that's a subjective thing by nature. However, being subjective doesn't mean it is immune to scrutiny. Simply put: not every horror is meant for everyone and mishandling does occur.
I'll share my criticisms about horror at another time, but let's keep in mind about the things we like about horror and focus on that more, rather than nitpicks. Which can be hard at times! There's a lot to say about the negatives and it can be addictive to talk about them, but there's something good that always brings us back to enjoying horror.
With that said: what do you like to see in horror?
I like to see as much of it as possible, but I especially like horror that presents itself in an artistic and psychological way. Horror movies with incredible cinematography, visuals and musical score. Games with a unique experience. Stories that captures the imagination of the reader.
I know that sounds so broad and generic, but I can't be too particular if I want to see as much terror as I can. But I do have my personal favorites.
I like horror stories that involve body horror, not many characters and a theme of utter hopelessness.
Gimme those stories about a single character slowly losing their grip on reality in isolation. I want to see creatures that cannot be, should not be, but in fact are here right now. Let me see how dark and twisted a situation can be when options are wearing thin and death is but a release, not a punishment.
Such as:
(Games) - Silent Hill, Yomawari, Lost in Vivo, Darkwood, Barrow Hill, Condemned, Cry of Fear, Dead Space, Detention, Scorn, Song of Horror, Clocktower [SNES version], Echo Night, Dino Crisis, Alone in the Dark, Forbidden Siren,
(Movies) - The Thing, Deathwatch, Men, Babadook, Hellraiser, Tetsuo, Caveat
(Short Film/Animation) - I like 'em all but especially stop-motion like Saka Men and Junkhead.
(Stories) - Terror from the Vault, Harmburger, Accounts from a Lonely Broadcast Station, The Most Unfortunate Place in Earth, Pancake Family, Dawn Over Houston,
I know my 3 personal preferences don't apply to all that I listed as examples, and they don't have to. I hope they convey the kind of horror stories I like to see.
With that said my personal preferences and favorites don't make me "consume horror better" than anyone else. People who think like that are stinky and have bad manners. :p
I'll go into further details about the stuff I like at another time.
For now, I'd like to hear from y'all! What do you like to see in horror?