It's hard ignore how much Content Warning is straight up stealing from Lethal Company, but also it really understands how much that "just gotta tell everyone the hilarious thing that just happened" feeling drives that game.
It's basically Lethal Company but instead of collecting loot and putting it on a ship you're gathering footage of spooky monsters to post on YouTube at the end of the day for ad revenue and views. And the clever bit here is that it understands the way in which people play Lethal Company - the desperate need to share all the hilarious clips and emergent nonsense that crops up.
That's how my crew have been playing Lethal Company for months, now - every play session is followed with The Sharing of The Clips. (We recently looked and realized we had over three hours of 30 second to 5 minute clips! It's a fun way to engage with the material!) So making the point of the game itself making funny clips feels a bit like cutting out the middleman.
That said, combined with the "it's free for a day!" pitch they're doing today, it almost feels like a cynical attempt to kickstart some virality as people share their in-game generated Content Warning clips the way people share their Lethal Company clips. Is "lethal company, but we make the clips in-game" a crassly calculated business move? Or is it a shrewd and forward-looking understanding of the social dynamics of the game they're ripping off? Is it both?
