i think a steam competitor site/launcher would be more successful if it also named itself after a method of cooking food. roast or broil or stew or something. video games naturally want to be cooked which is why steam became such a habitat for them.
You need to name yourself after the thing what contains your cooking method. Like, Convection Oven for your service Air Fry.
Mine's Fire Pit, with the Charcoal platform