predicting how marketers and corporate power will behave, basically 0 points, these people lived through the 80s. Predicting that it would lead to isolation and myopia, fuck, full marks, dammit.
who needed the memories of the 80s, it also would have been written right in the middle of the first dotcom boom. When what is being "predicted" was literally happening around them.
https://www.webuse.org/pdf/DiMaggioEtAl-SocialImplications2001.pdf