Jam

(reading the fully unquantified statement that there was 'less' crunch than before) well gee, thank goodness for that :)

Management: Consistently sees that trying to sync game releases with marketing cycles and potential maximum profit margins results in crunch for the creative teams.

Also management: "Crunch is unavoidable [when you tell the creative teams a game has to be ready by a certain date for made up number reasons]."