I think one of the weirder things about Discourse online is how we flatten the participants.
Looking back at all of Blizzard's shit from a few years ago, it wasn't uncommon to see a bunch of people in your social circle go "Yeah this shit sucks, not buying things again" and then a WoW expansion comes out and say, on Twitter, you are made aware of this via ads, random people, and so on, and you sort of flatten them into "Oh, I guess we don't care about the bad thing anymore?"
Sure, there may be some people who ride in both sides, but from the sidelines I see in a lot of things, in regards to fandom especially, that there is really a flattening of participation. If you participate in B, by simply being in the same space you participated in A. "Oh these people who cried for Stronger Female Leads in animated movies are calling them woke now!" type shit.