Lamborghini Urus is the first Super Sport Utility Vehicle in the world, merging the soul of a super sports car with the practical functionality of an SUV.
Why do you want to but a Lambo? Because it's a sexy sports car, a status symbol.
Why do you want to buy an SUV? Because you have kids, need a practical (read: holds people and cargo car) and can't settle for a normal hatchback due to consumer brainworms.
An SUV being a Lambo doesn't add anything more practical that you couldn't find in a KIA.
A Lambo being an SUV robs Lamborghini of everything that makes it worth buying: it's no longer a sexy if impractical sports car!
Lambo SUV is like a Harley Davidson marketed to dentists who'd like to imagine that they're both 1% and 3%.
So if you're buying a Lambo SUV, you're someone who longs for the penile-enlongening statys of owning a Lamborghini, but can't escape the realities of being a middle-aged small business tyrant while also being too insecure to buy an actual practical car.
You're a bitch.
This applies to Porche Cayenne, probably the patient zero of this idea, and other luxury sports SUVs.
