JcDent

This is a reason they're rebranding to "Warhammer"

Also, I think about 10yrs ago a stock holder or investor meeting minutes or report got found/leaked, and GW execs basically told the investors the only reason the games are made is to market the models. Sort of like how 80/90s cartoons (e.g. transformers) were only made as vehicles to sell the toys.

I personally love 5th & 6th edition, for the shear amount of customisation that can be done, even if I didn't get a chance to properly play 6th, but sadly some armies literally have no good,/consistent options against certain things (e.g. Tyranids struggle Vs heavy armour vehicles like Land Raiders). /Tangent

I'm not trying to be snarky, but it seems like you grouse about Warhammer most of the time I see your posts about it pop up in my feed. I'm a relatively new player to both 40K and Heresy so I don't doubt that I lack the perspective that you have, but maybe you could consider trying out other game systems with your playgroup? I know a lot of folks that want the mechanics of older editions have had a good time going to OPR, and there's of course nobody preventing you from playing the older editions themselves. There are other systems designed to work with your existing miniature collections too like Turnip28 or Trench Crusade. Maybe look into those? I haven't totally lost faith in Games Workshop to make interesting mechanics & models, but if I did, I would go to alternatives.