why is seemingly every vtuber doing 7+ day subathons now?

🇸🇪 🇬🇧 🇩🇪 | over 30 | tall hulder vtuber | silly lil gal | artist & shitposter
Slightly rowdy Skogsrå (Hulder) Vtuber from Sweden with mossy mega mittens. I do 2D art and vseeface rigging sometimes.
I don't usually post that much nsfw or anything but my streams are intended for mature audiences. minors DNI 🔞
why is seemingly every vtuber doing 7+ day subathons now?
it feels like everyone in the vtuber space copies each other even if it doesn't fit their own style of streaming. Though in this case it's probably bc of subtember (if they're on twitch) tho twitch's subtember is such a far cry from the old and much better subtember idk if it's worth doing long marathons for 😩