NiemanLab has a piece out this week covering the success of the Ziff Davis Creators Guild— which covers Mashable, PC Mag, and Lifehacker—in winning fairly novel protections and regulations of how AI can be used in their newsrooms during their recent round of collective bargaining. The Guild, which covers around 60 people, is one of the first (if not the first) to win such a thing within their contracts.
Notably, says NiemanLab's Andrew Deck:
If the company does decide to publish AI-generated text on those sites, the contract requires the stories be clearly labeled as “AI-generated content.” If the AI-generated content is in audio or video form, the disclosure has to occur in the actual video or audio, not only in the text description.
Additionally—and topically, as the article notes:
The contract also prohibits using generative AI to impersonate a specific employee or team without their consent. The concern is not without precedent. Earlier this month, the new owners of The Unofficial Apple Weblog (TUAW), a popular tech blog that shut down nearly a decade ago, began publishing AI-generated content under the bylines of former staff writers without permission.
You can read about this and some of the other protections they've won (these are just two of them, they won a few others) below the cut: