Earlier this month I saw Vin (@vin on here) post a photo of a croissant shaped like a dinosaur, and suggested it looked AI-generated. I agreed - I explained why in my post about detecting AI fakes - and then didn't think much more of it. But the next day on Instagram, I saw exactly the same image by its original poster, liked hundreds of thousands of times. Normally I would've skated on right by it, but the one comment I saw on the post made me think twice, and led me down a fun if... mind-bending rabbit hole that I'm going to take you down now too, about AI fakes, social media, and brand management. Off we go.