hi everyone,
we wanted to share an update regarding our previous financial update. If you haven’t read that post yet, go check it out first.
in this post we want to respond to some common questions and suggestions, provide an update on what we’re planning to do next, and tell you how you can help.
the numbers
first off: an update on how numbers have changed since our update on Monday. we’ve seen a large increase in cohost plus subscriptions, exceeding our expectations significantly. these numbers are accurate as of yesterday, March 14th (stripe only updates every 24-48 hours):
| Category | As of March 14 | As of March 11 | Change |
|---|---|---|---|
| Active subscribers | 3,311 | 2,630 | +25.9% |
| Monthly Recurring Revenue (MRR) | $21,467.49 | $14,536.03 | +47.7% |
| Subscriber churn rate | 1.63% | 2.63% | -38% |
| Revenue per subscriber | $6.48 | $5.53 | +17.1% |
| Monthly active users (MAU) | 30,149 | 29,846 | +1% |
| MAU -> Subscriber conversion rate | 11% | 8.8% | +25% |
this is all, objectively, really great! it has been motivating over the last few days to see how much cohost means to a lot of y’all. even with this boost in MRR, we’re still operating at a loss of, on average, $17k per month, so we’ve got some other plans to help make that up.
the good news is the cash infusion from this recent subscriber wave (a bit over $20k after payment processing) combined with some funding offers we’ve received means we’re comfortable saying we’ve got at least six more months to make up that shortfall in one way or another.
more details follow! keep reading!