the thing that never stops galling me about Late Capitalism is how nothing's ever enough. just ordered a pizza from pizza hut, and after you check out, it forces you to click through four ads for dumb shit you don't want. just like, coupons for other sites. for which pizza hut gets paid a couple pennies.
paying $20 for a pizza, plus that much again for delivery, is not enough. is that because they're undercharging for everything and the pizza itself is a loss leader somehow? well idk but given that they made 6 billion dollars in profit in 2022, i somehow doubt that's it. no, they don't need the penny for showing me a fucking walgreens ad. they just want it. they just plain want it.
the True Believer / Flimflam Man version of capitalism says that we're all just little children who want everything for free and are just stubbornly crossing our arms and refusing to accept the very simple and obvious quid-pro-quo necessities of reality: a person does work for you, you have to compensate them. but it's never like that. no company will let you pay for a product or service. it's never enough, no matter what the price tag says, no matter how much of it's profit margin, nothing is ever enough until they've plastered every single surface with more ads, sold every byte of customer data, formed all the partnerships they can, and squeezed even more slivers of a penny out of every single thing within their grasp.
you could offer to pay $10 extra per pizza, and they would nod and then put an ad on it anyway, because otherwise they wouldn't have done that. they would be leaving something on the table and that's unacceptable. you can't pay enough to make them not put ads in front of you because it's real estate that they control, and they will never, ever rest until they've extracted every single fucking fraction of a fraction of a cent out of every single resource they can get their hands on, and everything is a resource, from a beating human heart to a single pixel on your fucking monitor. you can't pay them enough to act normal. they don't want the money. they don't need six billion dollars more than last year. they just want to know that they won.


