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Metafilter comments thread

Metafilter tags ad, AdCampaign, AdCampaigns, ads, deconstruction, deconstructionism, FastFood, FastFoodMascot, FastFoodMascots, mascot, mascots, PostModern, PostModernism
Author: BiggerJ

Who's the worst fast food mascot ever created? The Burger King? Phil A. O'Fish? Some would offer another possibility. Meet Mr. Delicious, the attempted post-modern deconstructionist mascot believed by some to be at least partly why the Rax restaurant chain only mostly died. You can watch a short video about the campaign, watch a longer video (mirror) about it from the company itself, read an article, or actually watch and listen to ads starring a balding, unhappy middle aged mascot for The Fast-Food Restaurant For Grown-Ups.


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