...you make them look as good as possible. from the most minute inconsequential thing to the greatest of the greatest they've accomplished, you only give them exactly what they want to hear and nothing else. you leave out all the negatives and focus solely on the positives.
it doesn't matter if they're a shitty person in real life, it doesn't matter if you have nothing good to say. you make them seem like the fucking second coming. like choosing anyone else is a death sentence for their employers.
the job market is obnoxiously competitive in this day and age. even if you have amazing skills, even if you have everything there is to offer, unless you present it right, you're not gonna score even a job at mcdonald's. and mcdonald's fucking rocks, dude.
unless you're actually putting pen to paper (or ink to paper if you print your resumes out), you have to lie. lie as much as you can to get in the job. because those who stay truthful fall behind.
lie and grow prosperous. but like... y'know. don't actually lie.