"we have the capital why don't they love us"
and in the article
the executives do read as baffled WHY the workers are not enthusiastic about generating their wealth
and makes them sound absolutely sociophatic.
"What motivates them, and how do I help them decide to affiliate with what the mission of the enterprise is?"
PAY
THE
WORKERS
PAY THE WORKERS WHAT THEY ARE WORTH.
but that is not what they want.
They do not want workers
they want infinitely replaceable commoditized slave cogs, who live and breathe for the company. They want infinite employee loyalty while they give none fucking back.
but that is the thing
executives, capital
they do not really think workers are actually human.
Only THEY and the higher classes are. The rest? Mindless rabble, not worth considering.
Capital is inhuman, because it dehumanizes everyone
Pay the workers an amount proportional to the profits of the company, then they'd give a shit whether it succeeds or goes under.
And "proportional" means a fair slice for their input work, or the total wealth their position generates, not the bs wages they have now.
If you were making less than 11 dollars an hour to train disinterested teens how to put together a frontega chicken panini, would YOU care? Because I sure didn't.
