I think it says a lot that we all just expect everything on the internet to be free. YouTube doing all this stuff to try and crack down on adblockers - yeah, we know it won't increase their revenue in any way, but can you really blame them for trying? I think it's probably not unfair to say YouTube is the most expensive website on the planet to run in terms of how much bandwidth they have to serve the entire globe.
Now, yes, Google can probably run YouTube for all eternity and keep it alive via their profits from everything else they do, but I mean, if we did not specifically have Google essentially sinking their infinite money into YouTube just because it's got a captive audience, it would basically Not Exist. The only truly sustainable, economical way to video hosting and streaming really is to paywall it, whether it be paid access for viewers or charging people to upload. So, basically, the Vimeo model.
And then we can talk about how capitalism shouldnt be making these kinds of things effectively impossible unless you're an international multibillion dollar tech firm but that's a whole other conversation. At a certain point the internet just can't be Free anymore. Shit costs money.
Anyways subscribe to Cohost Plus.
I know there was just discourse about "enshittification" but I think that really is the problem here. If YouTube wants to say "$10/month for all the Yous you can Tube," please, take my 10bux, I'm not that cheap, I used to pay for cable for goodness sake.
But there's no trust that they would sustain that deal for any amount of time. That we'd get more than a few months before oops, actually the 10bux level only covers ad-supported basic content at 720p30 but would you like to learn about our exciting upgrade packages?
Yes Ask Me Later
And if this was proportional to their costs actually increasing that's one thing, but it never is, it's because the $10 was intentionally unprofitable to get you committed to the system but now that you've built relationships that would be hard to reconstruct elsewhere they can turn the pricing up to not only pay their expenses but feed the Perpetual Growth Machine and oh by the way we sold your personal information to shadowy data brokers and re-tuned the algorithm to suggest Preferred Content and
I am subscribed to Cohost Plus because I trust the Cohost team not to be like this; I give them 5bux, they give me a couple perks and the warm fuzzy feeling of supporting a community, we call it a good day.
All this is to say I agree that the web costs money and a lot of users who could afford to pay have lost sight of that, but it's also on web service providers to guarantee that buyers get what they expected with a minimum of hassle. And pretty much none of the big ones have been holding up that end of the bargain.
(Several smaller ones have, and I hope it's a growing trend. I pay without complaining to e.g. Itchio and Nebula, because like Cohost, they reliably give me what I paid for without fucking around. I don't know their inner financials, I hope they're not secretly running at a massive loss, but I get the sense they've made the "trade money for services" business model work.)
People need to pay for the Internet to have nice things, but the big Internet services also have to rebuild faith that after being paid, they will deliver nice things.