everyone keeps telling me "mass is better for baking anyway" but the thing you have to understand is that Americans just aren't sold high precision auto-titrating hopper-fed funnels on a per-bag basis like the rest of the world is.
In 1983 our volumetric measures for powders were even pegged to their common metric equivalents. it's fine. until we're a viable market you're just going to have to keep hearing about cups.
