nursing a theory that the star wars hotel is for instagram. the cast, the app, is just there so the followers of the guests don't make fun of them for taking all those pictures with their phone out. disney corporation forgot Star Wars still has sincere fans, since the last sincere long-term fan left Marvel in like 2015.
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https://cohost.org/NireBryce/post/4929459-here-s-my-five-minut
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in reply to @NireBryce's post:
Explain the non-sincere long-term Marvel fans, I can't believe anyone would watch MCU if they weren't 100% there for that slop.
I doubt Disney would have spent that much money solely for the quirky novelty seekers. A more conventionally designed themed hotel would have sufficed in that case, because people would have been able to get their pictures on day 1, and spend the rest of the trip in the parks.
It seems to me that there had been conflicting goals for the project. Imagineering and the Lucasfilm Story Group wanted to take what they did for "Galaxy's Edge" and turn it into an immersive multi-day experience. Imagineering also saw it as a prototype for a new type of completely captive themed experience that didn't need to be tied to the existing parks. Disney management wanted a new themed luxury resort/hotel along the lines of the Art of Animation Resort or the Animal Kingdom Lodge that would bring guests into the parks.
I suspect that the whole thing had been sold to management as a way to extract the most money out of diehard sincere fans of Star Wars, which was why it was allowed to happen.