i finally got up the courage to google it and yeah the scam is exactly what i assumed
they pay people to use the site. of course they do. and they pay them to both answer and ask questions, apparently at an incredibly low and nondeterministic rate, and only if you post questions and answers for a while until you get an "invitation" to their Partner Program. presumably both the invitations and payouts are based on a big ugly swirling soup of algorithm bullshit. people say they've had many super popular questions that barely earned them a dime and then other times they make significant money off one question, and no one knows why.
in other words, they've incentivized a ton of people with no better prospects to ping-pong fake questions and barely-relevant, drawn-out fake answers off of each other, both sides hoping that they'll accidentally make enough money to afford food this month. the gig economy!!
this is pretty much what i figured was going on. i assumed they were paying people at least to answer questions, but the site wouldn't be nearly as weird if that were the case, i knew they had to be paying the askers too. also, apparently every question has to be unique - that's why i keep seeing incredibly bizarre questions about clearly made up family drama and other "yeah that definitely happened" type situations. presumably the answers are weird and off-topic because the answer-ers have all gotten together and worked out that the algorithm that runs all of this can't tell whether an answer is correct or even actually relevant, but is just looking at word type and quantity and similar shit.
remember my post the other week about how any time you go "hahaha what's the explanation for this wacky thing i'm seeing on the internet!!!" the answer is always the same and always sucks all the air out of the room? yeah
