Jeff VanderMeer explaining that the reason his books are often shelved with "general fiction" instead of SFF is that he sells better that way: his books are too strange for genre readers.
It absolutely tracks, and it explains why he's usually not in genre award ballots (or not to the degree you would expect from someone as successful and acclaimed). It's also a confirmation of the vague feeling I've had in the past few years, that SFF got worse: more boring, more homogeneous more fandom-poisoned, more moralizing.
It shouldn't make any sense but yeah, I can see genre readers absolutely are less open to new, weird experiences than general fiction and litfic readers. It goes hand-in-hand with "hard magic systems", and wikipedia-style "worldbuilding", and pitching books based exclusively on trope lists, and "diversity" meaning "the hero's journey, but this time is a gay woman", and the writing advice urging everyone to "cut out unnecessary scenes", and trying to achieve "cinematic" prose, and high concept books that are just "X meets Y", and the endless retellings and spin-offs and fanfic with the serial number filed off, and...
You get the idea.
I know they got a lot of hate for this but the Rite Gud podcast was right on the money when they identified "squeecore" as the dominant aesthetic in SFF, and it's smothering everything that I like about genre in the first place: the potential for weird shit.
Like I'm not expecting every book I read to blow my tits clean off, but I wish mainstream SFF wasn't so committed to the "Disney Live Action Remake" style. We tell the same story that we liked as children, but with a Progressive™ coat of paint that amounts to a same-sex couple holding hands, an extra 30% of story exclusively to keep cinemasins-types from dinging you on your worldbuilding, and the entire cast of characters looking at the reader and saying "being a bad person is bad, actually".
I miss New Weird, man.
Someone fix the world so China Mieville can go back to writing fiction plz
this, i feel like the same shit happened with anime in the 2010s.