genuine question btw. i can't figure out the deal with capital f Fandom as a lifestyle. it's baffling to me. i'm a fan of things but identifying as being in the xyz fandom and performing acts of fandom is weird to me. it seems to get in the way of truly engaging with the art/media/whatever, but maybe i'm off base with this idk
KIND ANSWER:
people are social creatures, but it's hard to make friends unless your brain is shaped a certain way. many people find it nice to have a shared interest that gives you a conversational inroad with others, and even a sense of shared identity within a group. it can also be fun to compare and contrast in-depth analyses and opinions on the same piece of source material by others with a wide range of backgrounds. in essence, it is art transformed into community, often resulting in more art created as a byproduct. it allows people who wouldn't normally think of themselves as artists, critics or social people to engage with those aspects of themselves in a space that understands. it's neat!
PISSY ANSWER:
consuming media is an easy substitute for doing interesting or constructive things with your life. it's what capitalism uses to keep us from noticing we're all meat for the grinder, and in our modern times media companies try to foster an attitude of hyper-obsession over their properties to keep us guzzling from their content teats. toxic fandom culture is when people recognize something's wrong with the world, but they decide it's easier and/or more personally satisfying to strangle the piglet on the next titty over rather than kill the source of the milk
MY ACTUAL GUESS:
i think most people just kind of need to be a little totally ghoul-mode bugfuck about something in order to survive nowadays. fandom is one method of doing it. whether that manifests positively or negatively is Up To Them
CHIRASUL ANSWER
capitalism has absorbed + replaced culture, and the community involvement it provides, to the point where you cannot really find it outside of capitalism (including fandom) or a religious institution. and in a lot of ways, fandoms provide kind of the exact same things as a religious institution. let's break it down:
church is popular because it provides for these intrinsic human needs:
- community: i can go to church and meet people! and they usually want to meet me, too! that is, all else accounted for, kind of nice
- the Rules: not only does everyone have an intrinsic need to know that they're Doing the Right Thing, but they gotta know what The Right Thing is, and they want to meet people who believe in the same Right Things as them
- purpose: why am i alive? why do i exist? what's a larger reason why I'm alive? how can i grow as a person? church provides this robustly - few institutions come close to addressing this human need
now, let's compare that to fandom [EDIT: btw i'm talking primarily about fandoms based on a corporate controlled media property. not, like, the furry fandom, necessarily. that's a different post]. does fandom meet these needs? kinda!
- community: being in a fandom instantly connects you with people who have at least one shared interest, and by the nature of the fandom, constant creative output from either the media source or from other users means they're always new pieces of culture to experience and share. community is fandom's strongest aspect
- the Rules: here's where it gets interesting! fandoms can vary wildly based on what kind of values the members share. what tends to happen is that a fandom based on a media with the broadest possible appeal will also have the broadest range of shared values. media with a very specific audience will often have fans with a more consistent shared sense of values. and yes, people treat media much like a holy text in the sense that they extract and interpret ethical values from it! humans have done this for all of history, and they will keep doing it forever. for better or for worse.
- purpose: wild card! the purpose of a fandom within the context of capitalism is to consume the content and support the media. if you do not do these things, you are an outlier in the fandom! this purpose essentially defines your membership within the fandom. culture becomes something you buy and wear. membership is based on whether or not you have purchased.
[EDIT forgot to say why this makes fandom Like That.] because fandom is based on consuming media and not, like, some overarching human connection or purpose, media consumption is designed to just shove a bunch of people (primarily, and by design, people who otherwise have no other stronger community, Rules, or sense of purpose, hence why they are looking to meet those needs within the context of fandom) together into a box and encourages them to express their feelings at maximum volume as a kind of walking talking advertisement in support of the Content. capitalist media loves nothing more than a very vocal and passionate fan! no bad publicity baby let's get dramatic and emotional!!
hmm, that sucks. is there a way to fix this?
sure! media needs to be able to exist outside of capitalism. the intent of the media needs to have some purpose more important than "trap users into a spending cycle". that can be a lot of things! it can be things like:
- share the experiences of real people!
- explore the human condition!
- imagine what the future might be like!
- challenge the viewer's preconceived notions and/or sensibilities!
- whatever else!
you know where you can get those three human needs met outside of a fandom? there's lots of places! some popular places to interface with culture in a way that meets those needs without necessarily conforming to the desires of capitalism are:
- local political orgs!
- local book clubs!
- the fucking Library!
- local hobby groups!!!
- local arts and crafts groups!
- local volunteer work!
- local zine clubs!
you'll noticed i used the word "local" a lot yeah that's because the anthithesis to capitalism is to find people around you living under the same conditions as you and to find fellowship with them and do things with them that aren't based on consuming a piece of media released by a corporation. yeah, it takes more work and effort and vulnerability to do that than consuming a piece of media, which is essentially riskless. corporations are counting on that! unfortunately, good things require taking risks and inconveniencing yourself a little. you might even have to be around people who annoy you sometime - dont worry, that is not a bad thing!
i'm sorry that things keep coming back around to "it's capitalism" but i'm afraid that's just kinda the umbrella under which we all are operating. but if we stick together and do things that aren't dependent on spending money on product, things get better, a LOT better, measurably better, both personally and communally!!!
fun addendum: you know what else i've noticed provides for those three human needs? online group environments like forums or discord servers! rules, community, and more or less purpose. no wonder churches are hemorrhaging attendees these days.
Maybe I play a little fast and loose with my definition of fandom, but like, to me fandom is... participating in any fan activity. Even once. Did you draw Sailor Moon once? Congratulations. That's Sailor Moon fan art. You were a Sailor Moon fan, if only for a day. You contributed to its fandom.
Media is open to interpretation. Everybody sees different messages in a painting or a television show or an album of music. It's all perspective.
When a bunch of people come together to presumably appreciate the same piece of art together, discussions of interpretation are literally the foundation of their interactions. That sometimes starts arguments. Tribalism. Friction happens.
Why?
Why do we have Crunchy Peanut Butter and Smooth Peanut Butter? Why do some people put ketchup on a pork chop, and others go out of their way to belittle them for it? Why are people in 2023 still taking up smoking as a new habit?
Because it's people. What's wrong with fandoms? What's wrong with people.
The answer: Nothing and everything. That's it. That's the secret.
Why do some people "define their entire personalities by their fandom"? Because they really like the thing. Maybe they feel a particularly strong piece of themselves in some of the characters. Maybe it's something they get lost in as an escape from their day to day lives. As kids we play pretend, but I don't think that energy just goes away, it's just as adults we channel it into creative pursuits like drawing or writing or music, and some of those can be very isolating things.
Fandom doesn't have to be.
I know a lot of creative people who deliberately go the route of starting in fan art and fan comics in order to "build an audience" that likes their work that then struggle to define themselves when they start publishing original work. There's merit in trying that, sure, and it's culturally enriching on a lot of levels in many different ways.
But some people are happy staying in another person's sandbox. And sometimes that leads to great, enriching things in and of itself, and sometimes they are things you can only really appreciate when you're inside the fandom and know the weird little things that come out of the most deeply, enjoyably nerdy conversations on earth. Sometimes, that even leads to jobs!
Focusing on the negativity generated around fandoms is like reading obituaries just because you're trying to make yourself sad on purpose. I've heard of people saying fandom should be outlawed because large gatherings of people like that "are dangerous"
And, like, what? You want to outlaw enjoying things too much and talking about them with your friends? That's basically how fandom starts, until it eventually grows to include people you don't really like. But that's not the fandom's fault, that's the people in the fandom. How you and your friends conduct yourselves socially is what matters.
Meaning the question isn't necessarily "Why is fandom like that?" because it could be "Why are you like that?"
local book clubs!
local hobby groups!!!
local arts and crafts groups!
local zine clubs!
These are also fandoms. hell some of them even involve spending shit and giving money to corporations too!
Like I get it, it sucks how much of human culture is owned by corporations but guess what: most of this fucking planet is owned by corporations. You are not immune to capitalism.
So much of this stuff just ... kinda feels, if not classist directly, based in very weird ideas of what are "valid" interests and what are not. Moral puritanism about people's hobbies and interests is not going to defeat capitalism, that's just not how anything works.
People being shitty about the stuff they're into is a universal property of people. A running joke on an old TTRPG forum I used to haunt came about because someone suggested that TTRPG culture was somehow uniquely toxic, one of the older members pointed out how absolutely savage knitting circles can get.
Now to be clear, there are certain toxic aspects of a lot of nerd media that have been deliberately cultivated, just look at video game marketing over the last 40 years ... but you're not really going to fix that by whining about how much it sucks that people like video games a lot.
Setting cultural standards, pushing back against toxic behavior, calling companies to account for their abuses, and organizing against predatory bullshit, that is how you change that, and it's even kinda been working to a degree over the last decade since Gamergate.
Getting all snooty about what people like though, mostly just further pushes that insularity and self-reinforcement of the worst aspects of a fan culture, by letting them play the oppressed martyr and avoiding reflecting on why they've earned that reputation.
Like what you like, be cognizant of where your loyalties are and who deserves them, and be willing to be the change. That's it, that's the whole of it.

