Last year I bought my nephews Redwall books for Xmas. This year they're getting "My Lil Everdell". There is no mouse related agenda at play.
And when I get them a DVD copy of The Secret of NIMH next year, it will merely be a coincidence.
I just found out my nephews believe Santa has a friend that helps him called Santa Mouse and so they leave cheese out with the milk and cookies.
Again I have nothing to do with any of this.