On the subject of Youtube grindset culture - I used to think people were being too hard on Josh Weissman, because he knew his stuff and would lay out a recipe in a way that was relatively easy to follow. (as long has he didn't use any special equipment which was a fair complaint earlier)

But lately you can absolutely tell he's chasing "the algorithm" because he's now completely dependent on getting views for his income.

Just a few short years ago this was just some guy, in his kitchen with a camera he set up in his cabinet, explaining to me how to keep a sourdough starter going. His korean fried chicken and char siu pork recipes are in my recipe binder. But the videos don't feel authentic anymore. This is no longer a guy excited about what he's showing you. This is a guy trying to game the system and I think it has made his videos worse.

Edit: I think my point is getting lost because I'm hearing about Josh Weissman a lot specifically but he's just the latest in a long line of people. The problem is YouTube and creator culture catering to the lowest common denominator.

i gave up on his ass when he got that new editor and his videos went all like CWISPY rewind, slow down, base boost CWISSSPYYY