is a laser-guided Brand Image Update targeted directly at Millennials’ brains. You know, the age bracket that is buying toys for their small children right now.

Capital recuperates all critiques and sells them back to us.

I watched it in the theater. I was hype for it. I took a picture in the booth. I knew it was a Mattel product. It still blew me away with how nakedly recuperative it is, and how we ALL got got.