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lexyeevee
@lexyeevee

so it looks like in a few days, chrome 115 will ship with the "topics api", a very cool feature where chrome will now infer what kinds of things you're interested in, so that your browser can tell websites what kind of ads to show you. this is part of what google is calling the "privacy sandbox", i guess because it is technically more private than every website just sharing the same tracking cookie

mozilla and apple have both politely declined to implement this feature on the grounds that it is fucking bananas, naturally, but chrome can throw its weight around however it wants so i guess "target me with these ads, daddy" is just part of the web now


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in reply to @lexyeevee's post:

it always makes me laugh when i turn off targeted advertising in some sort of app and it warns me that the ads i see will be less relevant to me. that sounds great, though i'm blocking your ads anyways? why the hell would i WANT ads to be relevant to me, that's just going to make me buy shit i don't need with money i don't have!

the old way of tracking was that every website would just “share a cookie”, which is a fancy way of saying that a bunch of websites would all agree to update a log on your computer with any website you went to, so they could all know where you went. (it was essentially abusing the tool your browser used to “remember” you’re logged in to cohost and instead using that spy on you.)

the new system google is putting into chrome is that chrome will just keep track of every website you went on all on its own, and then it’ll tell websites what things you like based on that tracking.

it’s more private by technicality, because instead of every website tracking you and using that to try to guess at what ads to show you, google will just track you and then directly tell every website you go to what kinds of ads to show you. as you can guess, this still isn’t a good thing.