I had a dream where Tumblr made a new thing. it was a little plastic dog kind of like the idog and it would sit on your desk. the page for it had a bunch of quotes of people going "the boy! the boy!" but they were all taken out of context. people were mad about that.
the dog replaced basic site functions such as liking or sharing posts, you had to pet it or feed it a special Tumblr Treat. people without a dog were unable to share or like people's posts, only able to make posts.
eventually someone figured out you could just buy a handful of them and press them at random times and make your own posts super popular. Tumblr eventually "fixed" this by enforcing only 1 dog per person EVER. if it broke or something you wouldn't be able to get a replacement. people also attempted a similar thing with the Tumblr Treats, but they made it so that if you fed it too many treats it would display a message that read "TOO MANY TREATS. I HAVE LEUKAEMIA"
the treats themselves were overpriced and only came in small bags that you bought from sketchy shops. they were also highly carcinogenic but it wasn't found out until after The Treat Challenge went viral (where people would eat a handful of treats and, due to a bug in the site, they would receive hundreds of reblogs)
eventually the whole thing fell apart once the hackers and crackers got involved. people tearing apart the shitty plastic dog, guides showing where you could replace the treat mechanism with a circuit that gave you constant likes. a video went viral of a dog that started swearing and saying slurs in its shitty little low-fi voice after being "repaired" at a Tumblr store. it was found that a rogue employee was screwing with people's dogs.
Tumblr shut the whole thing down right before Christmas, after a bunch of unknowing parents bought their kids Tumblr dogs or treats. some people rioted in the streets.