I had a dream where Tumblr made a new thing. it was a little plastic dog kind of like the idog and it would sit on your desk. the page for it had a bunch of quotes of people going "the boy! the boy!" but they were all taken out of context. people were mad about that.
the dog replaced basic site functions such as liking or sharing posts, you had to pet it or feed it a special Tumblr Treat. people without a dog were unable to share or like people's posts, only able to make posts.