SoundJake

Just a Fox with a Computer

  • He/They

Likely going to be sharing things more than making anything myself.


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in reply to @cathoderaydude's post:

in reply to @Cariad's post:

The
WELCO
METOT
HENEX
TLEVEL
ad campaign always makes me laugh. As a matter of fact, I have a poster of it in my office. It's both, unapologetically weird 90s as well as is just completely baffling and fascinating from a graphic design standpoint. It would have made way more sense if it worked out into 4 rows of 5 letters, but it's 21 letters total so they just said, "fuck it!" and reduced the kerning on the last row just to fit that pesky L in there. The trademark also being tucked into the L is a nice touch. The whole thing honestly is just hilariously baffling. Like why did they even go with this wrapped design anyways? It doesn't even spell anything out in a cool way. I wish companies took more risks to make absurd mainstream ad campaigns like this. 11/10