Hi there, and welcome to "Behind the Scenes with Lutz", a new segment where I take you backstage to explain the inner workings of posting.
Today, we'll be looking at the above post. Sure, it's kind of amusing, and everyone loves ghosts, and the way that it uses basic formatting tools to mimic the rhythm and form of Cohost's notifications tab is pretty neat. But where does such an idea come from? How does this, of all things, appear in a human mind before it is posted?
Funny story, actually. This post was inspired by making a joke on Bluesky in which Christmas features somewhat tangentially. The post did reasonably well and I saw in my notifications that it was faved by a person with the phrase "Fuck Christmas" in their username. "Wow," I thought, with no real sense of prophesy, "I'm definitely going to be hearing from you."
Wouldn't you know it: three seconds later they replied to my joke with "I don't believe in Christmas."
And that, as we say in the business, is the real magic of the holidays.
