Assuming this is a good faith question, and speaking just for myself, I like slice of life elements in animé, in books, in TV shows and in games. Do I want to run a farm IRL? Not really. But I like the peaceful routine of farming in farm games, the feeling of tending to something living, and harvesting the fruits of my labour in a very direct way. I like the sense of the progression of seasons, the idea of being rooted in a place and a specific community with its own seasonal rhythms.
Likewise for games where I run an apothecary, or a plant shop, or a bakery, or a bookshop, a coffee shop, etc, I like the sense of routine and the ordinary-ness of it all. There's a comfort in the predictable routines. And many of those games are about getting to know regular customers and seeing how your growing skills contribute to their daily lives. Like helping a customer choose flowers for a first date, to eventually helping the same customer with their wedding flowers. Or listening to coffee shop customers confide to you about their lives, and then trying to make them the best drink that you think will match their tastes. For me those games are often also about social connection and belonging.
Tldr: As farming games offer a pastoral fantasy, games about running a small business are for me about peaceful slice of life routines, belonging to a local community, meaningful activity, growing skills, developing relationships, etc.
If you have a different take on that kind of gaming, I am sure we'd love to see what you make too. There's a fair amount of excitement about solarpunk games at the moment, for instance. People are often very happy and excited to see alternatives that articulate something hopeful beyond the current state of things too.
I probably am not going to reply past this point, because I had to think twice about responding already. That's not on you, but because I am very tired of other bad faith wholesome games discourse. Eg: no one expects that racing game enjoyers continually explicate how they enjoy the fantasy of accruing expensive, luxury supercars and burning fossil fuels recreationally to go vroom vroom very fast around a track, for instance. But people who enjoy the genre of farming or other peaceful games are often treated like they are incomprehensible. Much of the time, I would rather just get on with my laundry in an actual slice of life moment. 😂