looking at the "popular" page on itch io is simultaneously a bit like looking into the face of the demiurge, and also,-
......I feel like to some creators, they might copy the stuff on this page in order to become popular, but I fear it doesn't work
similar to how after the blockbuster film "Jaws" there was a glut of movies about sharks, all of which were flops, and after "Jurrassic Park", a glut of movies about dinosaurs, all of which were flops- it's clear that imitation will not bring you success.
there's a lot of porn and horror games on itch, the two genres which remain perrennially popular, but if you wanna make games, you should be yourself