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Apple removed disc drives from their machines at a critical junction in time in their fucked up race to be E V E R T H I N N E R
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this made Microsoft go "hey, if the overpriced hipster bullshit brand isn't doing drives any longer, we don't need to go to any efforts either, so let's not pay for that bluray license"
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which means there's no easy way to play bluray media on a computer without installing garbage bloatware rootkit third party software, so most people don't bother
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streaming ghouls swoop in backed by vulture capital
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everyone pats themselves on the back that "nobody's buying physical media any longer, but it's fine, streaming will solve the problem forever"
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having gotten a big enough foothold, streaming ghouls stop offering actually interesting stuff
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you can't actually watch a large swathe of movies and TV series any longer, because where are you going to find the physical media?
Q E fucking D
Apple, who's computer market share has never really capped 10%, is not solely responsible for "killing" physical media (This is where you could make arguments that physical media isn't dead; and it's not). There are a number of competing factors that have reduced physical media's market share:
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The bluray vs HDDVD war causing confusion among the consumer base during the key early years of HD media.
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The console war not going to Sony in the US during the PS3/Xbox 360 era, slowing adoption of bluray as a media format.
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The spread of high speed internet across america, allowing HD video quality to more easily be streamed
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The rise of high speed mobile internet for high speed portable devices, and a culture of people who want to access their media wherever they are on whatever device they have.
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The rising popularity of digital media in general fueled by piracy (Nerds setting up an all digital home media servers and excitedly telling anyone who'd listen how'd they'd gone all digital)
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The rising renters market, reducing physical space available to store physical media, as well as causing scenarios where people constantly have to move and needing to carry as little as possible with them place to place.
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Netflix producing some really good TV in their early years, driving adoption so people could talk with their friends about the new season of Orange Is the New Black.
I could spend hours and days talking about why the "end" of physical media is not some vast conspiracy, but a logical chain of events over the course of a major cultural shift in the US. I could also debate whether physical media is "dead" (it's very not, it's just now a more niche market because there are better options for normal consumers who never watched anything beyond what was the most popular thing at any given time). Apple certainly isn't responsible, nor Microsoft or Sony.