everything is referred to with a brand name
it's not a box cutter, no, it's an exacto-knife
it's not a safety lighter, it's a bic lighter
it's not a shitty toastie, it's a hot pocket
it's not a ready meal, it's a TV dinner
you don't use a search engine, you google things
it's not a tissue, it's a kleenex
it's not a permanent marker, it's a sharpie
