On a closely related note, seeking self-gratification through being a petty asshole toward socially sanctioned targets is also Activism Posting for a huge number of people, and being blunt about how obvious this is would also do us a lot of good collectively. Assuming your motivation for such acts of petty assholery are become of some wrong that target committed - which obviously isn't the case in situations like these, but let's pretend it is - why not direct our actions toward addressing the harm that wrong represents, or ensuring it's not committed again? Why resort immediately to the easy, feel-good action that social media platforms tend to encourage because they realized long ago how profitable combining apparent necessity with instant gratification is?