i don't know anyone who has tens of thousands of followers on twitter and is unambiguously happy about it. i don't know anyone who has gone viral and had an unambiguously positive experience. i have never personally created something with the escape velocity to break out of my circle of influence into unknown places and didn't get tugged at by an instinct to pull the plug while that's still an option. a lot of people online are trying to catch a bullet train with a bug net and have no plan for what to do if they succeed.
