I understand Paizo is making efforts to be more inclusive, or at least appear that way. I will lend these efforts more credence if they move beyond the portrayal of demons as ontologically evil. As to why I say so, well... first, I gesture at the current push among right-wing Christians to once again paint queer people, and especially trans people, as the subjects of demonic influence.
Second, Pathfinder includes succubi + incubi, that all-in-one allegory for trans and genderfluid people + sex workers +, if you read the Malleus Maleficarum, which remains the primary source for the depictions of succubi and incubi seen in D&D and thus, to a large extent, Pathfinder... just... any woman who some Good Christian Man™️ decides is making him too horny when he looks at her. No mundane woman could make him that aroused, he doesn't have a problem with self-control, no! It's this sinful otherworldly presence--
But I digress. To be clear, I don't want Pathfinder to not feature succubi or demons in general, very much the opposite. But if Paizo's serious about leaving behind the more troublesome parts of PF's origins as a D&D clone, I'd hope to see the lore expanded and rendered less dogmatic. Parties can still fight malicious demons without requiring every demon to be malicious.
The Demon Lords already exist in the setting and offer a perfect justification for this--they arrange their personal regions of the Abyss as they see fit, they determine the culture, they create factions that will attract like-minded demons. So then instead of "all demons are evil by nature, shut your brain off and feel good about killing The Other", it becomes, "these demons could've gone anywhere in the Abyss and they chose to seek out this particular Demon Lord, who is awful and requires their followers to be awful in turn."
And yes, if I'm DMing, it's easy enough to rewrite that on the fly, but the core fluff of the setting still overwhelmingly influences the playerbase's perceptions and expectations, and I would like it to be less, er... uncomfortably charged.
Quick add-on here at the end: As otherkin--indeed, a demoness--myself, I am by no means oblivious to the otherkin side of these topics, but... I'm still figuring out how I want to approach that. There's very little existing language for me to refer to, at least that I know of.
