It's pride month!
Pinkwashing is something to keep an eye out for, eg. cops marching in pride parades.
(Pinkwashing, also known as rainbow-washing, is the strategy of promoting LGBT rights protections as evidence of liberalism and democracy, especially to distract from or legitimize violence against other countries or communities. - Wikipedia)
So what is the origin of the term? It was coined in 2010 in reference to Israel, which still tries to use the idea of being progressive on LGBT issues to distract from apartheid, dispossession, and ethnic cleansing. Note that same sex marriage is still illegal in Israel.